Kent Toh
Hi I'm Kent Toh Kian Hong! I've a keen interest in digital marketing; I work as a Strategic Services Manager at Kenshoo, a predictive ad-tech company.
Kent Toh's Bio:
Kent Toh's Experience:
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Strategic Services Manager at Kenshoo
May 2014 - Present | SingaporeSocial Advertising - Facebook / Twitter - Managed high profile clients, across the APJ region, including eBay, 701Search, Gumi, Gilt, Digi - Plans and executes large-scale campaigns on the technology platform - Manages and optimizes campaigns towards a high ROI
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Senior Search Executive at MEC Global
July 2012 - May 2014 | SingaporePaid Search - SEM, PPC Facebook Advertising Google Adwords Certified
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Media Apprentice at GroupM
January 2012 - June 2012 | Singapore6 month immersive program into Media Planning. Attended courses on presentation skills, AC Nielsen and other media tools training, Singapore Media Academy courses, as well as Workforce Development Agency courses
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Student Associate at National University of Singapore
August 2010 - May 2011Pioneer of the Peer Advising Programme under the Student Exchange Programme Team in International Relations Office. Organizes activities and facilitates events to encourage interactions between foreign exchange students and local students. Other roles includes recruitment, improving web site traffic growth, and social media development. http://nus.edu.sg/iro/nus/students/prog/peeradvising/index.html
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Corporate Sponsorship Research Analyst at WGBH
June 2010 - August 2010- Collated and analyzed media research data from AC Nielsen and Arbitron Ratings - Aid in the formatting and preparation of PPT slides to national & local sponsorship customers - Prepared advertising package materials for selling on-air radio advertising time - Completed advertising and pricing documentation, generated sales reports
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Marketing Assistant at The Williams Agency
May 2010 - August 2010Prepared for 2 citywide events â Boston Local Food Festival, Cambridge Carnival - Cultivated thriving relationships with volunteers, vendors, and sponsors - Help advertise and market outreach through social media - Designed and developed traditional media, websites, postcards, and posters - Coordinated Buy Local Workshop at Seaport World Trade Center
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Administrative Clerk at Bank of Tokyo-Mitsubishi UFJ
February 2008 - July 2008Worked in 2 departments: Deposit and Loans Deposit Department -Receive/generate customer orders (Cheques, Cashierâs Order) from front desk & online requests -Coordinated internal transactions of funds and processing of MAS Electronic Payment System (MEPS) transfers Loans Department - Handled the issuance, discharge and claims of Banker's Guarantee (BG) - Assisted in preparing Summary Sheets and Input Statements
Kent Toh's Education:
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National University of Singapore, School of Business
2008 – 2011BachelorConcentration: MarketingActivities: Vice-President NUS Sheares Hall, Bizad Club -
The University of Connecticut School of Business
2010 – 2010BachelorConcentration: Business, MarketingActivities: UConn TV, UConn Photography Club -
Anderson Junior College
2004 – 2005'A' LevelsConcentration: ScienceActivities: President AJ Photographic Society -
Zhonghua Secondary School
2000 – 2003'O' LevelsConcentration: ScienceActivities: National Cadet Corps (Land)
Kent Toh's Interests & Activities:
Marketing, Online Marketing, Mobile Marketing, Social Media, Digital Media, Movies, Television Drama, Pop Music, Facebook, YouTube, Quora, Twitter
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