Hi I'm Kent Toh Kian Hong. I've a keen interest in digital marketing, and am currently working as a Media Planner under MEC Singapore. I'm also a youth activist and a senior panelist of NYC Young ChangeMakers Grant.
Kent Toh enjoys the immediate and extensive results of his work. His routine includes working around media briefs, advertising campaigns and providing digital marketing solutions. He specialises in Pay-Per-Click and Search Engine Marketing (AdWords/YSM/FB/Twitter), Social Media, Conversion Rate Optimisation and works with media owners such as Google, Facebook, Yahoo, Microsoft, SPH, Mediacorp.
Kent Toh works in a leading media agency under the WPP group and handles high profile clients, such as Starwoods, Daimler, Singapore Tourism Board, SingTel, Singapore Airlines, Manulife, Citibank, Chevron, Sentosa, United International Pictures and many more.
Kent Toh has had internship and overseas working experiences in Boston USA, and they were invaluable in giving Kent his sense of career clarity.
While studying Marketing in NUS Business School, Kent Toh pioneered the NUS Peer Advising Programme for NUS International Relations Office. Kent explores beyond the classroom and embarked on the NUS Student Exchange Programme to the University of Connecticut, School of Business. He keeps himself active as an avid sportsman taking part in Inter-Hall and Inter-Faculty games. Kent Toh was also a student leader as the Vice-President of NUS Sheares Hall, in charge of internal hall activities and administration.
Kent Toh's Background
Kent Toh's Experience
Media Apprentice at GroupM
January 2012 - June 2012 | Singapore
6 month immersive program into Media Planning.
Attended courses on presentation skills, AC Nielsen and other media tools training, Singapore Media Academy courses, as well as Workforce Development Agency courses
Student Associate at National University of Singapore
August 2010 - May 2011
Pioneer of the Peer Advising Programme under the Student Exchange Programme Team in International Relations Office. Organizes activities and facilitates events to encourage interactions between foreign exchange students and local students. Other roles includes recruitment, improving web site traffic growth, and social media development.
Corporate Sponsorship Research Analyst at WGBH
June 2010 - August 2010
- Collated and analyzed media research data from AC Nielsen and Arbitron Ratings
- Aid in the formatting and preparation of PPT slides to national & local sponsorship customers
- Prepared advertising package materials for selling on-air radio advertising time
- Completed advertising and pricing documentation, generated sales reports
Marketing Assistant at The Williams Agency
May 2010 - August 2010
Prepared for 2 citywide events â Boston Local Food Festival, Cambridge Carnival
- Cultivated thriving relationships with volunteers, vendors, and sponsors
- Help advertise and market outreach through social media
- Designed and developed traditional media, websites, postcards, and posters
- Coordinated Buy Local Workshop at Seaport World Trade Center
Administrative Clerk at Bank of Tokyo-Mitsubishi UFJ
February 2008 - July 2008
Worked in 2 departments: Deposit and Loans
-Receive/generate customer orders (Cheques, Cashierâs Order) from front desk & online requests
-Coordinated internal transactions of funds and processing of MAS Electronic Payment System (MEPS) transfers
- Handled the issuance, discharge and claims of Banker's Guarantee (BG)
- Assisted in preparing Summary Sheets and Input Statements
Search Executive at MEC Global
July 2012 - Present | Singapore
Paid Search - SEM, PPC
Google Adwords Certified
Kent Toh's Education
National University of Singapore, School of Business
2008 – 2011
Activities: Vice-President NUS Sheares Hall,
The University of Connecticut School of Business
2010 – 2010
Concentration: Business, Marketing
Activities: UConn TV,
UConn Photography Club
Anderson Junior College
2004 – 2005
Activities: President AJ Photographic Society
Zhonghua Secondary School
2000 – 2003
Activities: National Cadet Corps (Land)
Kent Toh's Interests & Activities
Marketing, Online Marketing, Mobile Marketing, Social Media, Digital Media, Movies, Television Drama, Pop Music, Facebook, YouTube, Quora, Twitter