Kent Toh

Hi I'm Kent Toh Kian Hong! I've a keen interest in digital marketing; I work as a Strategic Services Manager at Kenshoo, a predictive ad-tech company.

Kent Toh's Bio:

Kent Toh enjoys the immediate and extensive results of his work. His routine includes working around advertising campaign briefs, and providing digital marketing solutions. He specialises in Social Advertising and is savvy with Pay-Per-Click and Search Engine Marketing (AdWords/YSM/FB/Twitter). He has experiences working with media owners such as Google, Facebook, Yahoo, Microsoft, SPH, Mediacorp. Kent Toh is currently working in an advertising technology company, that manages the world's leading brands through its agile marketing software. He works with regional clients in Asia Pacific Japan, and had the opportunity to handle sophisticated clients from various verticals, including Gaming, E-commerce and Telcos. Kent Toh previously worked at a leading media agency under the WPP group and handles high profile clients, such as Starwoods, Daimler, Singapore Tourism Board, SingTel, Singapore Airlines, Manulife, Citibank, Chevron, Sentosa, United International Pictures. Kent Toh also has had internship and overseas working experiences in Boston USA, and they were invaluable in giving Kent his sense of career clarity. While studying Marketing in NUS Business School, Kent Toh pioneered the NUS Peer Advising Programme for NUS International Relations Office. Kent embarked on the NUS Student Exchange Programme to the University of Connecticut. He keeps himself active as an avid sportsman taking part in Inter-Hall and Inter-Faculty games. Kent Toh was also a student leader serving as the Vice-President of his hostel, NUS Sheares Hall.

Kent Toh's Experience:

Strategic Services Manager at Kenshoo
May 2014 - Present | Singapore
Social Advertising - Facebook / Twitter - Managed high profile clients, across the APJ region, including eBay, 701Search, Gumi, Gilt, Digi - Plans and executes large-scale campaigns on the technology platform - Manages and optimizes campaigns towards a high ROI
Senior Search Executive at MEC Global
July 2012 - May 2014 | Singapore
Paid Search - SEM, PPC Facebook Advertising Google Adwords Certified
Media Apprentice at GroupM
January 2012 - June 2012 | Singapore
6 month immersive program into Media Planning. Attended courses on presentation skills, AC Nielsen and other media tools training, Singapore Media Academy courses, as well as Workforce Development Agency courses
Student Associate at National University of Singapore
August 2010 - May 2011
Pioneer of the Peer Advising Programme under the Student Exchange Programme Team in International Relations Office. Organizes activities and facilitates events to encourage interactions between foreign exchange students and local students. Other roles includes recruitment, improving web site traffic growth, and social media development. http://nus.edu.sg/iro/nus/students/prog/peeradvising/index.html
Corporate Sponsorship Research Analyst at WGBH
June 2010 - August 2010
- Collated and analyzed media research data from AC Nielsen and Arbitron Ratings - Aid in the formatting and preparation of PPT slides to national & local sponsorship customers - Prepared advertising package materials for selling on-air radio advertising time - Completed advertising and pricing documentation, generated sales reports
Marketing Assistant at The Williams Agency
May 2010 - August 2010
Prepared for 2 citywide events â Boston Local Food Festival, Cambridge Carnival - Cultivated thriving relationships with volunteers, vendors, and sponsors - Help advertise and market outreach through social media - Designed and developed traditional media, websites, postcards, and posters - Coordinated Buy Local Workshop at Seaport World Trade Center
Administrative Clerk at Bank of Tokyo-Mitsubishi UFJ
February 2008 - July 2008
Worked in 2 departments: Deposit and Loans Deposit Department -Receive/generate customer orders (Cheques, Cashierâs Order) from front desk & online requests -Coordinated internal transactions of funds and processing of MAS Electronic Payment System (MEPS) transfers Loans Department - Handled the issuance, discharge and claims of Banker's Guarantee (BG) - Assisted in preparing Summary Sheets and Input Statements

Kent Toh's Education:

National University of Singapore, School of Business
2008 – 2011
Bachelor
Concentration: Marketing
Activities: Vice-President NUS Sheares Hall, Bizad Club
The University of Connecticut School of Business
2010 – 2010
Bachelor
Concentration: Business, Marketing
Activities: UConn TV, UConn Photography Club
Anderson Junior College
2004 – 2005
'A' Levels
Concentration: Science
Activities: President AJ Photographic Society
Zhonghua Secondary School
2000 – 2003
'O' Levels
Concentration: Science
Activities: National Cadet Corps (Land)

Kent Toh's Interests & Activities:

Marketing, Online Marketing, Mobile Marketing, Social Media, Digital Media, Movies, Television Drama, Pop Music, Facebook, YouTube, Quora, Twitter

Kent Toh

Digital Marketing Specialist

Marketing and Advertising

Kent Toh

Hi I'm Kent Toh Kian Hong! I've a keen interest in digital marketing; I work as a Strategic Services Manager at Kenshoo, a predictive ad-tech company.

Kent Toh's Bio:

Kent Toh's Experience:

Strategic Services Manager at Kenshoo

Senior Search Executive at MEC Global

Media Apprentice at GroupM

Student Associate at National University of Singapore

Corporate Sponsorship Research Analyst at WGBH

Marketing Assistant at The Williams Agency

Administrative Clerk at Bank of Tokyo-Mitsubishi UFJ

Kent Toh's Education:

National University of Singapore, School of Business

The University of Connecticut School of Business

Anderson Junior College

Zhonghua Secondary School

Kent Toh's Interests & Activities: