Kent Toh

Hi I'm Kent Toh Kian Hong. I've a keen interest in digital marketing, and am currently working as a Media Planner under MEC Singapore. I'm also a youth activist and a senior panelist of NYC Young ChangeMakers Grant.

Kent Toh enjoys the immediate and extensive results of his work. His routine includes working around media briefs, advertising campaigns and providing digital marketing solutions. He specialises in Pay-Per-Click and Search Engine Marketing (AdWords/YSM/FB/Twitter), Social Media, Conversion Rate Optimisation and works with media owners such as Google, Facebook, Yahoo, Microsoft, SPH, Mediacorp.

Kent Toh works in a leading media agency under the WPP group and handles high profile clients, such as Starwoods, Daimler, Singapore Tourism Board, SingTel, Singapore Airlines, Manulife, Citibank, Chevron, Sentosa, United International Pictures and many more.

Kent Toh has had internship and overseas working experiences in Boston USA, and they were invaluable in giving Kent his sense of career clarity.

While studying Marketing in NUS Business School, Kent Toh pioneered the NUS Peer Advising Programme for NUS International Relations Office. Kent explores beyond the classroom and embarked on the NUS Student Exchange Programme to the University of Connecticut, School of Business. He keeps himself active as an avid sportsman taking part in Inter-Hall and Inter-Faculty games. Kent Toh was also a student leader as the Vice-President of NUS Sheares Hall, in charge of internal hall activities and administration. 

Media Apprentice at GroupM

January 2012 - June 2012 | Singapore

6 month immersive program into Media Planning. Attended courses on presentation skills, AC Nielsen and other media tools training, Singapore Media Academy courses, as well as Workforce Development Agency courses

Student Associate at National University of Singapore

August 2010 - May 2011

Pioneer of the Peer Advising Programme under the Student Exchange Programme Team in International Relations Office. Organizes activities and facilitates events to encourage interactions between foreign exchange students and local students. Other roles includes recruitment, improving web site traffic growth, and social media development. http://nus.edu.sg/iro/nus/students/prog/peeradvising/index.html

Corporate Sponsorship Research Analyst at WGBH

June 2010 - August 2010

- Collated and analyzed media research data from AC Nielsen and Arbitron Ratings - Aid in the formatting and preparation of PPT slides to national & local sponsorship customers - Prepared advertising package materials for selling on-air radio advertising time - Completed advertising and pricing documentation, generated sales reports

Marketing Assistant at The Williams Agency

May 2010 - August 2010

Prepared for 2 citywide events – Boston Local Food Festival, Cambridge Carnival - Cultivated thriving relationships with volunteers, vendors, and sponsors - Help advertise and market outreach through social media - Designed and developed traditional media, websites, postcards, and posters - Coordinated Buy Local Workshop at Seaport World Trade Center

Administrative Clerk at Bank of Tokyo-Mitsubishi UFJ

February 2008 - July 2008

Worked in 2 departments: Deposit and Loans Deposit Department -Receive/generate customer orders (Cheques, Cashier’s Order) from front desk & online requests -Coordinated internal transactions of funds and processing of MAS Electronic Payment System (MEPS) transfers Loans Department - Handled the issuance, discharge and claims of Banker's Guarantee (BG) - Assisted in preparing Summary Sheets and Input Statements

Search Executive at MEC Global

July 2012 - Present | Singapore

Paid Search - SEM, PPC Facebook Advertising Google Adwords Certified

National University of Singapore, School of Business

2008 – 2011

Bachelor

Concentration: Marketing

Activities: Vice-President NUS Sheares Hall, Bizad Club

The University of Connecticut School of Business

2010 – 2010

Bachelor

Concentration: Business, Marketing

Activities: UConn TV, UConn Photography Club

Anderson Junior College

2004 – 2005

'A' Levels

Concentration: Science

Activities: President AJ Photographic Society

Zhonghua Secondary School

2000 – 2003

'O' Levels

Concentration: Science

Activities: National Cadet Corps (Land)

Marketing, Online Marketing, Mobile Marketing, Social Media, Digital Media, Movies, Television Drama, Pop Music, Facebook, YouTube, Quora, Twitter